Customer Insight Data Analyst:

Responsibility:

• Analyzing customer data captured through different methods, like loyalty schemes, and delivering actionable insight helps drive business decisions and allows us to serve our customers better.
• Delivering compelling insight into the behaviour of our customers to the wider business
• Providing ad hoc customer analysis at speed to answer strategic business questions
• Regular reporting of customer metrics, highlighting key contributing factors to change
• Automating the creation of aggregated data tables to be used in regular reporting
• Creating and maintaining data products that enable stakeholders to self-serve data
• Investigating the impact that major events and deals have on customer behaviour
• Creating advanced mathematical models to understand and predict customer behaviour

Skills & Experience:

• Coding in SQL, Python etc
• Use of data visualisation techniques like Power BI, Tableau, Matplotlib, Seaborn etc
• Creating and deploying machine learning models
• Communicate complex data in a clear and concise way
• Data engineering and data architecture principles
• Product and project management techniques