About

About Me

I’m Masud Rana, a retail merchandising professional who found a deep passion for how data science can transform the fashion and retail industry.

After several years in fashion and food retail, I’ve worked across retail operations, merchandising, product development, sourcing, and supply chain management — leading teams, analyzing sales, and ensuring operational excellence between factories and global retailers. These experiences taught me how strategic decisions rely on more than intuition — they depend on meaningful, data-driven insights.

Alongside my full-time roles, I began building my technical foundation through professional certifications in Python, Power BI, and Machine Learning. The more I learned, the clearer it became that data could predict demand, optimize stock levels, and improve customer experiences in powerful ways.

Working directly in retail stores also gave me a practical understanding of customer behavior and business operations — helping me see first-hand how data science and analytics can bridge the gap between planning and performance. This growing curiosity led me to pursue an MSc in Data Science in the UK, where I’m now mastering the use of advanced analytics, AI, and automation to reshape how modern retail business operates.

I launched Data4Fashion.com on 9th July 2023 to share my learning journey — from Python tutorials and machine-learning projects to real-world retail analytics case studies. My aim is to help professionals from fashion, food retail, merchandising, or supply-chain backgrounds explore how data science can elevate their careers and impact business results.

Connect with Me

• LinkedIn
• GitHub
• Facebook

“Blending fashion, retail, and data — because the future of retail belongs to those who understand both creativity and analytics.”